Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi Merdin, Gülen Sarial Abi, Kathleen D. Vohs, Zeynep Gürhan-Canli

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

Abstrakt

In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.
OriginalsprogEngelsk
TitelNA - Advances in Consumer Research
RedaktørerJune Cotte, Stacy Wood
Antal sider2
Vol/bind42
UdgivelsesstedDuluth
ForlagAssociation for Consumer Research
Publikationsdato2014
Sider610-611
StatusUdgivet - 2014
Udgivet eksterntJa

Citationsformater