Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi  Merdin; Gülen Sarial Abi; Kathleen D. Vohs; Zeynep  Gürhan-Canli

Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions

Ezgi Merdin, Gülen Sarial Abi, Kathleen D. Vohs, Zeynep Gürhan-Canli

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Abstract

In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

Originalsprog	Engelsk
Titel	NA - Advances in Consumer Research
Redaktører	June Cotte, Stacy Wood
Antal sider	2
Vol/bind	42
Udgivelsessted	Duluth
Forlag	Association for Consumer Research
Publikationsdato	2014
Sider	610-611
Status	Udgivet - 2014
Udgivet eksternt	Ja

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https://www.acrwebsite.org/volumes/1016971/volumes/v42/NA-42Licens: Ikke-specificeret

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Citationsformater

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title = "Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions",

abstract = "In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.",

author = "Ezgi Merdin and Abi, {G{\"u}len Sarial} and Vohs, {Kathleen D.} and Zeynep G{\"u}rhan-Canli",

year = "2014",

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editor = "June Cotte and Stacy Wood",

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AU - Merdin, Ezgi

AU - Abi, Gülen Sarial

AU - Vohs, Kathleen D.

AU - Gürhan-Canli, Zeynep

PY - 2014

Y1 - 2014

N2 - In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

AB - In this research, we first define fake experiences as the replica of the original experience and provide a brief conceptually discussion. Then, through a series of three studies, using attitude functions theory, we provide insight into attitude functions and advertising appeals for this kind of experiences.

M3 - Article in proceedings

VL - 42

SP - 610

EP - 611

BT - NA - Advances in Consumer Research

A2 - Cotte, June

A2 - Wood, Stacy

PB - Association for Consumer Research

CY - Duluth

ER -