Esencia de marca

Mary Jo Hatch; Majken Schultz

Esencia de marca

Bidragets oversatte titel: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch
, Majken Schultz

Institut for Organisation

University of Virginia

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

Bidragets oversatte titel	Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Originalsprog	Spansk

Udgivelsessted	Madrid
Forlag	LID Editorial
Antal sider	262
ISBN (Trykt)	9788483561898
Status	Udgivet - 2010

Bibliografisk note

Spanish edition of "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008).

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Citationsformater

@book{b35cde63f3d74f97a00ef6ce340cfd57,

title = "Esencia de marca",

author = "Hatch, \{Mary Jo\} and Majken Schultz",

note = "Spanish edition of {"}Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008).",

year = "2010",

language = "Spansk",

isbn = "9788483561898",

publisher = "LID Editorial",

address = "Spanien",

}