Esencia de marca

Bidragets oversatte titel: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz

Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

Bidragets oversatte titelTaking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
OriginalsprogSpansk
Udgivelses stedMadrid
ForlagLID Editorial
Antal sider262
ISBN (Trykt)9788483561898
StatusUdgivet - 2010

Bibliografisk note

Spanish edition of "Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008).
CBS Library do not have access to the material.

Citationsformater

Hatch, M. J., & Schultz, M. (2010). Esencia de marca. LID Editorial.