Ernest Dichter, Motivation Research and the "Century of the Consumer"

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-War Consumer Culture
Redaktører	Stefan Schwarzkopf, Rainer Gries
Antal sider	35
Udgivelsessted	London
Forlag	Palgrave Macmillan
Publikationsdato	2010
Sider	3-38
Kapitel	1
ISBN (Trykt)	9780230293946
DOI	https://doi.org/10.1057/9780230293946
Status	Udgivet - 2010

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title = "Ernest Dichter, Motivation Research and the {"}Century of the Consumer{"}",

author = "Stefan Schwarzkopf",

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language = "English",

isbn = "9780230293946",

pages = "3--38",

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booktitle = "Ernest Dichter and Motivation Research",

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Ernest Dichter, Motivation Research and the "Century of the Consumer". / Schwarzkopf, Stefan.
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. red. / Stefan Schwarzkopf; Rainer Gries. London: Palgrave Macmillan, 2010. s. 3-38.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review