Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

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    OriginalsprogEngelsk
    TitelErnest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture
    UdgivelsesstedNew York
    ForlagPalgrave Macmillan
    Publikationsdato2010
    Sider220-235
    ISBN (Trykt)9780230537996
    DOI
    StatusUdgivet - 2010

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