Originalsprog | Engelsk |
---|---|
Titel | Ernest Dichter Motivation Research : New Perspectives in the Making of Post-War Consumer Culture |
Udgivelsessted | New York |
Forlag | Palgrave Macmillan |
Publikationsdato | 2010 |
Sider | 220-235 |
ISBN (Trykt) | 9780230537996 |
DOI | |
Status | Udgivet - 2010 |
Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review