Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Stefan Schwarzkopf (Redaktør), Rainer Gries (Redaktør)

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning › peer review

Originalsprog	Engelsk

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@book{c728ee2452584b31bd9c9d691b26f60b,

title = "Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture",

editor = "Stefan Schwarzkopf and Rainer Gries",

year = "2010",

doi = "10.1057/9780230293946",

language = "English",

isbn = "9780230537996",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}