Entrepreneurial Cognition when Faced with Risk and Uncertainty: Methodological Reflections

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    The purpose of the paper is to review and suggest a categorization of methodologies used to trigger entrepreneurial behavior in a variety of settings involving risk and uncertainty. Even though the link between entrepreneurship and risk is undeniably tight, literature often suffers from low predictive power when explaining such link empirically. We argue that this might be due a lack of consensus over both the definition and operationalization of the constructs of risk and uncertainty in entrepreneurship, with particular reference to risk perception. Three types of methodological designs are identified and presented being money games, scenario-based questionnaires, and hybrids. By looking at their advantages and disadvantages, we aim at contributing to a better understanding of the most suitable game designs to capture risk perception, suggesting their use in specific settings and ultimately helping future research in entrepreneurship.
    OriginalsprogEngelsk
    Publikationsdato2014
    Antal sider21
    StatusUdgivet - 2014
    BegivenhedThe DRUID Academy Conference 2014 - Hotel Comwell Rebild Bakker, Aalborg, Danmark
    Varighed: 15 jan. 201417 jan. 2014
    Konferencens nummer: 35
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/14

    Konference

    KonferenceThe DRUID Academy Conference 2014
    Nummer35
    LokationHotel Comwell Rebild Bakker
    Land/OmrådeDanmark
    ByAalborg
    Periode15/01/201417/01/2014
    Internetadresse

    Emneord

    • Entrepreneurial behavior
    • Risk
    • Uncertainty
    • Risk perception
    • Money Games
    • Hybrids

    Citationsformater