Enterprise Social Media at Work: Weaving the Social Fabric of Collaboration

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    The introduction of IT-enabled collaborative tools such as Enterprise Social Media (ESM) has brought new forms of organizational collaboration to the forefront. We introduce social fabric as a theoretical frame to reveal how ESM can become part-and-parcel of the social environment in which organizational members interact and collaborate. Drawing on Bruno Latour’s cartography of controversies, we present novel empirical insights from a case study of the ESM platform Yammer in an IT consultancy company. Our analysis uncovers four threads of the social fabric: ‘public-private context’, ‘social-professional content’, ‘praise-reprimands giving ratio’ and ‘noise-news perception' that characterize the interactions between the organizational members and how collaboration is woven on the respective ESM platform. The findings show that delineating the emerging threads of the social fabric can help tracing the progress of different collaborative initiatives on ESM platforms and anticipating their success.
    TitelProceedings of the 35th International Conference on Information Systems. ICIS 2014
    RedaktørerElena Karahanna, Ananth Srinivasan, Bernard Tan
    Antal sider19
    UdgivelsesstedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    StatusUdgivet - 2014
    BegivenhedThe 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand
    Varighed: 14 dec. 201417 dec. 2014
    Konferencens nummer: 35


    KonferenceThe 35th International Conference on Information Systems. ICIS 2014
    LokationThe University of Auckland Business School
    Land/OmrådeNew Zealand
    NavnProceedings of the International Conference on Information Systems


    • Enterprise social media
    • Social fabric
    • Collaboration
    • Latour’s Cartography of Controversies