Enhancing the Sales Benefits of Radical Product Innovativeness in Internationalizing Small and Medium-sized Enterprises

Nathaniel Boso*, Vicky M. Story, John W. Cadogan, Jonathan Annan, Selma Kadić-Maglajlić, Milena Micevski

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstract

This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.
OriginalsprogEngelsk
TidsskriftJournal of Business Research
Vol/bind69
Udgave nummer11
Sider (fra-til)5040-5045
Antal sider6
ISSN0148-2963
DOI
StatusUdgivet - 2016
Udgivet eksterntJa

Emneord

  • Developed economy
  • Developing economy
  • Radical product innovation capability
  • Sales performance
  • Strategic orientation

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