Engaging in Engaged B2B Scholarship: Relevance Squared

Thomas Ritter*

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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Abstrakt

Purpose: This paper aims to reflect on relevance of business-to-business research based on Van de Ven’s (2007) engaged scholarship model.
Design/methodology/approach: The paper is a reflection of the current state and potential future research avenues.
Findings: The paper highlights that relevance is important in all four engaged scholarship activities. Pitfalls also occur at all four parts.
Research limitations/implications: The paper highlights challenges and opportunities in business-to-business marketing research.
Originality/value: The paper reflects on relevance of research projects.
OriginalsprogEngelsk
TidsskriftJournal of Business and Industrial Marketing
Vol/bind35
Udgave nummer4
Sider (fra-til)615-618
Antal sider4
ISSN0885-8624
DOI
StatusUdgivet - 2020

Bibliografisk note

Published online: February 23, 2019

Emneord

  • Business-to-business marketing
  • Relevance
  • Engaged scholarship

Citationsformater