Engaging in Engaged B2B Scholarship: Relevance Squared

Thomas Ritter*

*Kontaktforfatter af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Purpose: This paper aims to reflect on relevance of business-to-business research based on Van de Ven’s (2007) engaged scholarship model.
Design/methodology/approach: The paper is a reflection of the current state and potential future research avenues.
Findings: The paper highlights that relevance is important in all four engaged scholarship activities. Pitfalls also occur at all four parts.
Research limitations/implications: The paper highlights challenges and opportunities in business-to-business marketing research.
Originality/value: The paper reflects on relevance of research projects.
OriginalsprogEngelsk
TidsskriftJournal of Business and Industrial Marketing
Antal sider4
ISSN0885-8624
DOI
StatusUdgivet - 23 feb. 2019

Bibliografisk note

Epub ahead of print. Published online: February 23, 2019

Emneord

  • Business-to-business marketing
  • Relevance
  • Engaged scholarship

Citer dette

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Engaging in Engaged B2B Scholarship : Relevance Squared. / Ritter, Thomas.

I: Journal of Business and Industrial Marketing, 23.02.2019.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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