Enabling Organizational Value-chain Processes through Network Capability

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Abstrakt

Value-chain processes must be understood and managed from a network, or ecosystem, perspective and linked to customer value creation. Based on an overview of the customer-value literature and internal value-chain processes, this paper argues that network capability needs to be added to the firm’s value-chain processes as an additional layer. This paper outlines different views on network capability, positions network capability in the wider portfolio of firms’ value-creation processes, and outlines potential research opportunities that may deepen our understanding of network capability.
OriginalsprogEngelsk
TidsskriftJournal of Global Scholars of Marketing Science
Vol/bind31
Udgave nummer3
Sider (fra-til)354-371
Antal sider18
ISSN2163-9159
DOI
StatusUdgivet - jun. 2021

Bibliografisk note

Published online: 02 Jun 2021.

Emneord

  • Value chain
  • Networking
  • Network
  • Managing
  • Value chains

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