Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer; Sylvia von Wallpach; Martina Bauer

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer
, Sylvia von Wallpach
, Martina Bauer

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	42^nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
Redaktører	Elif Karaosmanoğlu, A. Banu Elmadağ Baş
Udgivelsessted	Brussels
Forlag	European Marketing Academy. EMAC
Publikationsdato	2 okt. 2013
Status	Udgivet - 2 okt. 2013
Udgivet eksternt	Ja
Begivenhed	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet Varighed: 4 jun. 2013 → 7 jun. 2013 Konferencens nummer: 42 http://www.emac2013.org/

Konference

Konference	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013
Nummer	42
Lokation	Istanbul Technical University
Land/Område	Tyrkiet
By	Istanbul
Periode	04/06/2013 → 07/06/2013
Internetadresse	http://www.emac2013.org/

Navn	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Persistent link

Citationsformater

Kreuzer, Maria ; von Wallpach, Sylvia ; Bauer, Martina. / Employee During the Day, Consumer at Night : How Multiple Stakeholder Roles Impact Brand Meaning. 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. red. / Elif Karaosmanoğlu ; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

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title = "Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning",

author = "Maria Kreuzer and \{von Wallpach\}, Sylvia and Martina Bauer",

year = "2013",

month = oct,

day = "2",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Elif Karaosmanoğlu and \{Elmadağ Ba{\c s}\}, \{A. Banu\}",

booktitle = "42nd Annual Conference: Lost in Translation",

note = "The 42nd Annual Conference of the European Marketing Academy. EMAC 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

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Kreuzer, M, von Wallpach, S & Bauer, M 2013, Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. i E Karaosmanoğlu & AB Elmadağ Baş (red), 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 42nd Annual Conference of the European Marketing Academy. EMAC 2013, Istanbul, Tyrkiet, 04/06/2013.

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. / Kreuzer, Maria; von Wallpach, Sylvia; Bauer, Martina.
42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. red. / Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels: European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - Employee During the Day, Consumer at Night

T2 - The 42nd Annual Conference of the European Marketing Academy. EMAC 2013

AU - Kreuzer, Maria

AU - von Wallpach, Sylvia

AU - Bauer, Martina

N1 - Conference code: 42

PY - 2013/10/2

Y1 - 2013/10/2

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - 42nd Annual Conference: Lost in Translation

A2 - Karaosmanoğlu, Elif

A2 - Elmadağ Baş, A. Banu

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 4 June 2013 through 7 June 2013

ER -

Kreuzer M, von Wallpach S, Bauer M. Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. I Karaosmanoğlu E, Elmadağ Baş AB, red., 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Brussels: European Marketing Academy. EMAC. 2013. (Proceedings of the European Marketing Academy).