Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer; Sylvia von Wallpach; Martina Bauer

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer, Sylvia von Wallpach, Martina Bauer

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	42^nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
Redaktører	Elif Karaosmanoğlu, A. Banu Elmadağ Baş
Udgivelsessted	Brussels
Forlag	European Marketing Academy. EMAC
Publikationsdato	2 okt. 2013
Status	Udgivet - 2 okt. 2013
Udgivet eksternt	Ja
Begivenhed	The 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet Varighed: 4 jun. 2013 → 7 jun. 2013 Konferencens nummer: 42 http://www.emac2013.org/

Konference

Konference	The 42nd EMAC Annual Conference 2013
Nummer	42
Lokation	Istanbul Technical University
Land/Område	Tyrkiet
By	Istanbul
Periode	04/06/2013 → 07/06/2013
Internetadresse	http://www.emac2013.org/

Navn	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Persistent link

Citationsformater

Kreuzer, Maria ; von Wallpach, Sylvia ; Bauer, Martina. / Employee During the Day, Consumer at Night : How Multiple Stakeholder Roles Impact Brand Meaning. 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. red. / Elif Karaosmanoğlu ; A. Banu Elmadağ Baş. Brussels : European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

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title = "Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning",

author = "Maria Kreuzer and {von Wallpach}, Sylvia and Martina Bauer",

year = "2013",

month = oct,

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language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Elif Karaosmanoğlu and {Elmadağ Ba{\c s}}, {A. Banu}",

booktitle = "42nd Annual Conference: Lost in Translation",

note = "The 42nd EMAC Annual Conference 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

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Kreuzer, M, von Wallpach, S & Bauer, M 2013, Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. i E Karaosmanoğlu & AB Elmadağ Baş (red), 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 42nd EMAC Annual Conference 2013, Istanbul, Tyrkiet, 04/06/2013.

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. / Kreuzer, Maria; von Wallpach, Sylvia; Bauer, Martina.
42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. red. / Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels: European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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T1 - Employee During the Day, Consumer at Night

T2 - The 42nd EMAC Annual Conference 2013

AU - Kreuzer, Maria

AU - von Wallpach, Sylvia

AU - Bauer, Martina

N1 - Conference code: 42

PY - 2013/10/2

Y1 - 2013/10/2

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - 42nd Annual Conference: Lost in Translation

A2 - Karaosmanoğlu, Elif

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Y2 - 4 June 2013 through 7 June 2013

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Kreuzer M, von Wallpach S, Bauer M. Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning. I Karaosmanoğlu E, Elmadağ Baş AB, red., 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Brussels: European Marketing Academy. EMAC. 2013. (Proceedings of the European Marketing Academy).