Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Maria Kreuzer, Sylvia von Wallpach, Martina Bauer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel42nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
RedaktørerElif Karaosmanoğlu, A. Banu Elmadağ Baş
UdgivelsesstedBrussels
ForlagEuropean Marketing Academy. EMAC
Publikationsdato2 okt. 2013
StatusUdgivet - 2 okt. 2013
Udgivet eksterntJa
BegivenhedThe 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet
Varighed: 4 jun. 20137 jun. 2013
Konferencens nummer: 42
http://www.emac2013.org/

Konference

KonferenceThe 42nd EMAC Annual Conference 2013
Nummer42
LokationIstanbul Technical University
Land/OmrådeTyrkiet
ByIstanbul
Periode04/06/201307/06/2013
Internetadresse
NavnProceedings of the European Marketing Academy
ISSN2709-1589

Citationsformater