Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Sylvia von Wallpach, Maria Kreuzer, Martina Bauer

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2013
Status	Udgivet - 2013
Udgivet eksternt	Ja
Begivenhed	Brand Camp 2 - Obergurgl, Østrig Varighed: 27 jan. 2013 → 29 jan. 2013 Konferencens nummer: 2 http://www.brand-lab.at/blog/category/brand-camp

Konference	Brand Camp 2
Nummer	2
Land/Område	Østrig
By	Obergurgl
Periode	27/01/2013 → 29/01/2013
Internetadresse	http://www.brand-lab.at/blog/category/brand-camp

Handle.net

@conference{bad9a2e7e16d4c3b9b19f3221ec01e5a,

title = "Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning",

author = "{von Wallpach}, Sylvia and Maria Kreuzer and Martina Bauer",

year = "2013",

language = "English",

note = "Brand Camp 2 ; Conference date: 27-01-2013 Through 29-01-2013",

url = "http://www.brand-lab.at/blog/category/brand-camp",

}