Emotions and Intention to Buy: Applying Neuro-IS on the Adoption on the iPhone

Jonas Hedman, Heidi Tscherning

    Publikation: Konferencebidrag › Paper › Forskning › peer review

    OriginalsprogEngelsk
    Publikationsdato2010
    StatusUdgivet - 2010
    BegivenhedThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Danmark
    Varighed: 31 maj 2010 → 1 jun. 2010

    Konference

    KonferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
    LokationCopenhagen Business School
    Land/OmrådeDanmark
    ByKøbenhavn
    Periode31/05/2010 → 01/06/2010

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