Emotions and Intention to Buy: Applying Neuro-is on the Adoption of the Iphone

Jonas Hedman, Heidi Tscherning

    Publikation: KonferencebidragPosterForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2010
    Antal sider12
    StatusUdgivet - 2010
    BegivenhedThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Danmark
    Varighed: 31 maj 20101 jun. 2010

    Konference

    KonferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
    LokationCopenhagen Business School
    LandDanmark
    ByKøbenhavn
    Periode31/05/201001/06/2010

    Citationsformater

    Hedman, J., & Tscherning, H. (2010). Emotions and Intention to Buy: Applying Neuro-is on the Adoption of the Iphone. Poster session præsenteret på The 2010 NeuroPsychoEconomics Conference / CoNEcs, København, Danmark.