Emotional responses to advertising, sponsoring and design

Flemming Hansen, Anders Rasmussen, Jens Halling

Publikation: Working paper › Forskning

Opstilling: 659.1 han
Løbe nr.: 013552

Emneord

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title = "Emotional responses to advertising, sponsoring and design",

keywords = "Emotioner, Sponsering, Design, Virksomhedens image, Forbrugeradf{\ae}rd, M{\aa}ling, emotional respons",

author = "Flemming Hansen and Anders Rasmussen and Jens Halling",

note = "Opstilling: 659.1 han L{\o}be nr.: 013552",

year = "2001",

language = "English",

type = "WorkingPaper",

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TY - UNPB

T1 - Emotional responses to advertising, sponsoring and design

AU - Hansen, Flemming

AU - Rasmussen, Anders

AU - Halling, Jens

N1 - Opstilling: 659.1 han Løbe nr.: 013552

PY - 2001

Y1 - 2001

KW - Emotioner

KW - Sponsering

KW - Design

KW - Virksomhedens image

KW - Forbrugeradfærd

KW - Måling

KW - emotional respons

M3 - Working paper

BT - Emotional responses to advertising, sponsoring and design

CY - København

ER -