Emergent Collaboration on Twitter: A Case Study of the #BlackLivesMatter Movement

This paper explores the organizing elements that foster emergent collaboration within large-scale communities on online social platforms like Twitter. This study is based on a case study of the #BlackLivesMatter social movement and draws on organizing dynamics and online social network literature, combined with the analysis of 2050 tweets collected from days where the movement had high levels of activity. Drawing on the literature review, we propose a framework consisting of three organizing elements: structure, engagement, and communicative content that are essential in analyzing online collaboration. This paper uses this framework to analyze the collected tweets and identify how actors organize and engage in large-scale communities founded by emergent online collaboration. This paper identifies characteristics of how these key elements and a dynamic interplay between the two logics of action foster emergent collaboration in social movements using Twitter.