Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives

Martin Reimann, Josh Ackerman, Raquel Castaño, Nitika Garg, Robert Kreuzbauer, Aparna A. Labroo, Angela Y. Lee, Spike W. S. Lee, Alan J. Malter, Maureen Morrin, Gergana Y. Nenkov, Jesper H. Nielsen, Maria Perez, Gratiana Pol, José Antonio Rosa, Carolyn Yoon, Judith Zaichkowsky, Chen-Bo Zhong

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Abstract

This roundtable discusses embodiment in consumer judgment and decision-making to (1) assess the state of knowledge, (2) bring clarity to the interaction of cognitive appraisals and bodily perceptions of emotion and its effect on cognitive representations, and (3) develop directions for research on the role of embodiment in consumer behaviors.
OriginalsprogEngelsk
TidsskriftAdvances in Consumer Research
Vol/bind39
Sider (fra-til)686-688
ISSN0098-9258
StatusUdgivet - 2012
Begivenhed39th Annual Conference of the Association for Consumer Research. ACR 2011 - Hyatt Regency St. Louis at The Arch, St. Louis, USA
Varighed: 13 okt. 201116 okt. 2011
Konferencens nummer: 39

Konference

Konference39th Annual Conference of the Association for Consumer Research. ACR 2011
Nummer39
LokationHyatt Regency St. Louis at The Arch
Land/OmrådeUSA
BySt. Louis
Periode13/10/201116/10/2011
SponsorAssociation for Consumer Research

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