Abstract
This roundtable discusses embodiment in consumer judgment and decision-making to (1) assess the state of knowledge, (2) bring clarity to the interaction of cognitive appraisals and bodily perceptions of emotion and its effect on cognitive representations, and (3) develop directions for research on the role of embodiment in consumer behaviors.
Originalsprog | Engelsk |
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Tidsskrift | Advances in Consumer Research |
Vol/bind | 39 |
Sider (fra-til) | 686-688 |
ISSN | 0098-9258 |
Status | Udgivet - 2012 |
Begivenhed | 39th Annual Conference of the Association for Consumer Research. ACR 2011 - Hyatt Regency St. Louis at The Arch, St. Louis, USA Varighed: 13 okt. 2011 → 16 okt. 2011 Konferencens nummer: 39 |
Konference
Konference | 39th Annual Conference of the Association for Consumer Research. ACR 2011 |
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Nummer | 39 |
Lokation | Hyatt Regency St. Louis at The Arch |
Land/Område | USA |
By | St. Louis |
Periode | 13/10/2011 → 16/10/2011 |
Sponsor | Association for Consumer Research |