Abstract
In this research in progress-paper, we introduce the notion of ‘Electronic Word of Behavior’ (eWOB) to describe the phenomenon of consumers’ product-related behaviors increasingly made observable by online social environments. We employ Observational Learning theory to conceptualize the notion of eWOB and generate hypotheses about how consumers influence each other by means of behavior in online social environments. We present a conceptual framework for categorizing eWOB, and propose a novel research design for a randomized controlled field experiment. Specifically, the ongoing experiment aims to analyze how the presence of individual-specific behavior-based social information in a movie streaming service affects potential users’ attitude towards and intentions to use the service.
Originalsprog | Engelsk |
---|---|
Titel | Internetworked World : Revised Selected Papers of the 15th Workshop on e-Business, WeB 2016 |
Redaktører | Ming Fan, Jukka Heikkilä, Hongxiu Li, Michael J. Shaw, Han Zhang |
Antal sider | 9 |
Udgivelsessted | Cham |
Forlag | Springer |
Publikationsdato | 2017 |
Sider | 95-103 |
ISBN (Trykt) | 9783319696430 |
ISBN (Elektronisk) | 9783319696447 |
DOI | |
Status | Udgivet - 2017 |
Begivenhed | 15th Workshop on e-Business. WeB 2016 - Dublin, Irland Varighed: 10 dec. 2016 → 10 dec. 2016 Konferencens nummer: 15 http://icis2016.aisnet.org/15th-workshop-e-business-web-2016/ |
Workshop
Workshop | 15th Workshop on e-Business. WeB 2016 |
---|---|
Nummer | 15 |
Land/Område | Irland |
By | Dublin |
Periode | 10/12/2016 → 10/12/2016 |
Andet | Held in conjunction with ICIS 2016 |
Internetadresse |
Navn | Lecture Notes in Business Information Processing |
---|---|
Vol/bind | 296 |
ISSN | 1865-1348 |
Emneord
- Observational learning
- Electronic word-of-mouth
- Electronic word-of-behavior
- Social media
- Social influence
- E-commerce
- E-business