Effects of Personality on Social Performance in Social Trading

Quanchen Liu, Bingqing Xiong, Zhao Cai, Jiantao Zhu, Eric T.K. Lim, Chee-Wee Tan

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Abstract

On social trading platforms, the income of leader traders is largely dictated by the number of copy trades conducted by their followers. Consequently, it is imperative for leader traders to exhibit appealing personalities to entice their followers to conduct copy trades. Drawing on social capital theory, we endeavor to scrutinize the effects of traders’ personalities on the accumulation of social capital, which in turn bolsters social performance as measured by the number of copy trades. Data was extracted from a leading social trading platform. The Myers–Briggs Type Indicator personality classification system was then employed to depict leader traders’ personalities based on a novel text-based, machine learning approach. Preliminary analytical results reveal significant relationships among personality traits, social capital dimensions, and social performance. Findings from this study generate insights for social trading platforms and leader traders on exhibiting desirable personalities conducive for accumulating social capital that entice followers to conduct copy trades.
OriginalsprogEngelsk
TitelProceedings of the 55th Hawaii International Conference on System Sciences
RedaktørerTung X. Bui
Antal sider10
UdgivelsesstedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2022
Sider820-829
ISBN (Elektronisk)9780998133157
DOI
StatusUdgivet - 2022
BegivenhedThe 55th Hawaii International Conference on System Sciences : HICSS 2022 - Wailea, USA
Varighed: 3 jan. 20226 jan. 2022
Konferencens nummer: 55
https://hicss.hawaii.edu/

Konference

KonferenceThe 55th Hawaii International Conference on System Sciences
Nummer55
Land/OmrådeUSA
ByWailea
Periode03/01/202206/01/2022
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN2572-6862

Emneord

  • The Sharing Economy
  • Personality
  • Social capital
  • Social performance
  • Social trading

Citationsformater