Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking

Antonia Erz; Bo T. Christensen; Torsten Tomczak

Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking

Antonia Erz, Bo T. Christensen, Torsten Tomczak

Institut for Afsætningsøkonomi

Universität St.Gallen

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Abstract

This research investigates how consumers judge innovations based on the meta-cognitive experiences they draw from the processing fluency of analogies in ads. An online experiment with 503 consumers tests the relationship between analogy similarity and processing fluency, and the effect the fluency of analogies has on innovation liking and purchase intention.

Originalsprog	Engelsk
Publikationsdato	2012
Antal sider	3
Status	Udgivet - 2012
Begivenhed	40th Annual Conference of the Association of Consumer Research. ACR 2012 - Vancouver, Canada Varighed: 4 okt. 2012 → 7 okt. 2012 Konferencens nummer: 40 http://www.acrwebsite.org/

Konference

Konference	40th Annual Conference of the Association of Consumer Research. ACR 2012
Nummer	40
Land/Område	Canada
By	Vancouver
Periode	04/10/2012 → 07/10/2012
Internetadresse	http://www.acrwebsite.org/

Adgang til dokumentet

http://www.acrwebsite.org/volumes/v40/acr_v40_12266.pdfLicens: Ikke-specificeret

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Citationsformater

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title = "Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking",

abstract = "This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.",

author = "Antonia Erz and Christensen, {Bo T.} and Torsten Tomczak",

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T1 - Easy Like a Sunday Morning

T2 - 40th Annual Conference of the Association of Consumer Research. ACR 2012

AU - Erz, Antonia

AU - Christensen, Bo T.

AU - Tomczak, Torsten

N1 - Conference code: 40

PY - 2012

Y1 - 2012

N2 - This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.

AB - This research investigates how consumers judge innovations based on meta-cognitive experiences they draw from the processingfluency of analogies in advertisements. An online-experiment with 503 consumers tests the relationship between analogy similarityand processing fluency and the effect the fluency of analogies has on innovation liking and purchase intention.

M3 - Conference abstract for conference

Y2 - 4 October 2012 through 7 October 2012

ER -