e-Types A/S

Robert Austin, Shannon O'Donnell, Silje Kamille Friis

    Publikation: AndetUndervisningscase


    A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they will have to do to win it. Business managers and "creatives" disagree on the appropriate course of action. In debating the decision, staff members confront fundamental issues about who they want to be as a firm and how firms that rely on creative talent should be managed.
    Publikationsdato22 jun. 2006
    UdgiverHarvard Business School
    Antal sider26
    StatusUdgivet - 22 jun. 2006

    Bibliografisk note

    Harvard Business School Case: N9-606-118