Driving Symbolic Consumption through Imagined Vertical Movements

Massimiliano Ostinelli, Torsten Ringberg, David Luna

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskrift

Abstrakt

Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.
OriginalsprogEngelsk
BogserieEuropean Advances in Consumer Research
Vol/bind10
Sider (fra-til)320-321
ISSN0098-9258
StatusUdgivet - 2013
BegivenhedThe European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spanien
Varighed: 4 jul. 20137 jul. 2013
Konferencens nummer: 10
http://www.acrweb.org/eacr/Public/index.aspx

Konference

KonferenceThe European Association for Consumer Research Conference. EACR 2013
Nummer10
LokationIESE Campus in Barcelona
LandSpanien
ByBarcelona
Periode04/07/201307/07/2013
Internetadresse

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