Abstract
Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.
Originalsprog | Engelsk |
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Bogserie | European Advances in Consumer Research |
Vol/bind | 10 |
Sider (fra-til) | 320-321 |
ISSN | 0098-9258 |
Status | Udgivet - 2013 |
Begivenhed | The European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spanien Varighed: 4 jul. 2013 → 7 jul. 2013 Konferencens nummer: 10 http://www.acrweb.org/eacr/Public/index.aspx |
Konference
Konference | The European Association for Consumer Research Conference. EACR 2013 |
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Nummer | 10 |
Lokation | IESE Campus in Barcelona |
Land/Område | Spanien |
By | Barcelona |
Periode | 04/07/2013 → 07/07/2013 |
Internetadresse |