Driving Symbolic Consumption through Imagined Vertical Movements

Massimiliano Ostinelli, Torsten Ringberg, David Luna

Publikation: KonferencebidragPaperForskningpeer review

Resumé

Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.
OriginalsprogEngelsk
Publikationsdato2013
StatusUdgivet - 2013
BegivenhedThe European Association for Consumer Research Conference. EACR 2013 - IESE Campus in Barcelona, Barcelona, Spanien
Varighed: 4 jul. 20137 jul. 2013
Konferencens nummer: 10
http://www.acrweb.org/eacr/Public/index.aspx

Konference

KonferenceThe European Association for Consumer Research Conference. EACR 2013
Nummer10
LokationIESE Campus in Barcelona
LandSpanien
ByBarcelona
Periode04/07/201307/07/2013
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Ostinelli, M., Ringberg, T., & Luna, D. (2013). Driving Symbolic Consumption through Imagined Vertical Movements. Afhandling præsenteret på The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spanien.
Ostinelli, Massimiliano ; Ringberg, Torsten ; Luna, David . / Driving Symbolic Consumption through Imagined Vertical Movements. Afhandling præsenteret på The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spanien.
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Ostinelli, M, Ringberg, T & Luna, D 2013, 'Driving Symbolic Consumption through Imagined Vertical Movements' Paper fremlagt ved The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spanien, 04/07/2013 - 07/07/2013, .

Driving Symbolic Consumption through Imagined Vertical Movements. / Ostinelli, Massimiliano ; Ringberg, Torsten; Luna, David .

2013. Afhandling præsenteret på The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spanien.

Publikation: KonferencebidragPaperForskningpeer review

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AU - Ringberg, Torsten

AU - Luna, David

N1 - CBS Library does not have access to the material

PY - 2013

Y1 - 2013

N2 - Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.

AB - Drawing on theories of embodied cognition and compensatory consumption, we provide evidence that merely imagining oneself moving upward or downward affects preference for symbolic products. Altogether, two studies show that magining taking an elevator down, as opposed to up, decreases self-worth and, in turn, increases preference for symbolic products.

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Ostinelli M, Ringberg T, Luna D. Driving Symbolic Consumption through Imagined Vertical Movements. 2013. Afhandling præsenteret på The European Association for Consumer Research Conference. EACR 2013, Barcelona, Spanien.