Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Jens Geersbro, Thomas Ritter, Wesley Johnston

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato5 jun. 2013
Antal sider7
StatusUdgivet - 5 jun. 2013
BegivenhedThe 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet
Varighed: 4 jun. 20137 jun. 2013
Konferencens nummer: 42
http://www.emac2013.org/

Konference

KonferenceThe 42nd EMAC Annual Conference 2013
Nummer42
LokationIstanbul Technical University
LandTyrkiet
ByIstanbul
Periode04/06/201307/06/2013
Internetadresse

Citationsformater