Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success

Jens Geersbro, Thomas Ritter, Wesley Johnston

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	5 jun. 2013
Antal sider	7
Status	Udgivet - 5 jun. 2013
Begivenhed	The 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Tyrkiet Varighed: 4 jun. 2013 → 7 jun. 2013 Konferencens nummer: 42 http://www.emac2013.org/

Konference	The 42nd EMAC Annual Conference 2013
Nummer	42
Lokation	Istanbul Technical University
Land/Område	Tyrkiet
By	Istanbul
Periode	04/06/2013 → 07/06/2013
Internetadresse	http://www.emac2013.org/

Handle.net

@conference{f02a11f5801b4fd887a7b4e694bd9e09,

title = "Driving from Performance through Commercial Capability: Conceptualization, Measurement and Impact on Firm Success",

author = "Jens Geersbro and Thomas Ritter and Wesley Johnston",

year = "2013",

month = jun,

day = "5",

language = "English",

note = "The 42nd EMAC Annual Conference 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

url = "http://www.emac2013.org/",

}