Double Swing: Intercultural Communication Core: Theories, Issues, and Concepts

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There are two main streams of understanding intercultural communication. The “classic” transmission models include the basic elements of communication involved in sending messages from a sender to a receiver. These models enable analysis of all communication elements and effects by focusing on sameness in communication. In contrast, Muneo Jay Yoshikawa's “double-swing” model of intercultural communication between the East and West is based on an eastern understanding of dialogue, collaborative communication, and co-creation of meaning. The double-swing model enables an understanding of communication as an ongoing encounter where both sender and receiver have mutual respect. It has four modes of communication: the ethnocentric, the dialectic, the control, and the dialogic. Both models have something to offer intercultural communication, but the double-swing model enables a worldview that is heterogeneous, pluralistic, and dynamic.
TitelThe International Encyclopedia of Intercultural Communication
RedaktørerYoung Yun Kim
Antal sider6
UdgivelsesstedHoboken, NJ
Publikationsdato13 dec. 2017
ISBN (Elektronisk)9781118783665
StatusUdgivet - 13 dec. 2017
NavnThe Wiley Blackwell-ICA international Encyclopedias of Communication


  • Co-creation
  • Complex
  • Dialogue
  • Dynamic
  • East-West
  • Intercultural communication
  • Power