Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash

Carsten Lund Pedersen; Thomas Ritter

Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash

Carsten Lund Pedersen, Thomas Ritter

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Originalsprog	Engelsk
Tidsskrift	MIT Sloan Management Review
Antal sider	6
ISSN	1532-9194
Status	Udgivet - 25 jun. 2020

Emneord

Costumer behavior
Customer engagement
Market strategy
Online communities
Product marketing
Social media

Adgang til dokumentet

https://sloanreview-mit-edu.esc-web.lib.cbs.dk:8443/article/dont-let-your-strategy-be-hijacked/Licens: Ikke-specificeret

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Citationsformater

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title = "Don{\textquoteright}t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash",

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author = "{Lund Pedersen}, Carsten and Thomas Ritter",

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T2 - How Companies can Preempt and Manage Consumer Backlash

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AU - Ritter, Thomas

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KW - Costumer behavior

KW - Customer engagement

KW - Market strategy

KW - Online communities

KW - Product marketing

KW - Social media

KW - Customer behavior

KW - Customer engagement

KW - Market strategy

KW - Online communities

KW - Product marketing

KW - Social media

M3 - Journal article

SN - 1532-9194

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

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