Don’t Let Your Strategy Be Hijacked: How Companies can Preempt and Manage Consumer Backlash

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

OriginalsprogEngelsk
TidsskriftMIT Sloan Management Review
Antal sider6
ISSN1532-9194
StatusUdgivet - 25 jun. 2020

Emneord

  • Costumer behavior
  • Customer engagement
  • Market strategy
  • Online communities
  • Product marketing
  • Social media

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