Doing Qualitative Studies, Using Statistical Reasoning

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Abstrakt

Qualitative studies are associated with interviews, focus groups and observations. We introduce experiments as a way of dealing with such studies. In contrast to the common focus on how many respondents choose a particular behaviour we focus on how much a design affect the individual. This is often concerned with analysing the effect of a design. The approach is bottom up, in that the inferences are concerned with each individual. This enables us to look at the variation between people. We consider the common preference profile, defined as that part of the individual preference profiles which is shared by all individuals. A variation seen by the individual means that the message is received with its complexity and meaningfulness, while a big ideosyncratic variations means people understand different things and a Babylonian confusion is the outcome. Findings may be generalized after the effect has been measured at an individual level.
OriginalsprogEngelsk
TitelProceedings of DRS 2016 International Conference : Design + Research + Society - Future-Focused Thinking
RedaktørerPeter Lloyd, Eric Bohemia
Antal sider12
Vol/bind3
Udgivelses stedLondon
ForlagDesign Research Society
Publikationsdato2016
Sider1211-1222
StatusUdgivet - 2016
BegivenhedDesign + Research + Society: Future-Focused Thinking - The 50th Anniversary DRS Conference - Brighton, Storbritannien
Varighed: 27 jun. 201630 jun. 2016
Konferencens nummer: 50
http://www.drs2016.org

Konference

KonferenceDesign + Research + Society
Nummer50
LandStorbritannien
ByBrighton
Periode27/06/201630/06/2016
Internetadresse
NavnProceedings of DRS International Conference
ISSN2398-3132

Emneord

  • Qualitative data
  • Variation
  • Idiosyncratic
  • Experiment

Citationsformater

Kristensen, T., & Gabrielsen, G. (2016). Doing Qualitative Studies, Using Statistical Reasoning. I P. Lloyd, & E. Bohemia (red.), Proceedings of DRS 2016 International Conference: Design + Research + Society - Future-Focused Thinking (Bind 3, s. 1211-1222). London: Design Research Society. Proceedings of DRS International Conference