Doing Good: Building Organizational Commitment Through Philanthropy

Frances Jørgensen, Anne Sluhan

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    In this paper, we investigate how corporate philanthropy serves as a mechanism for building organizational commitment. Although much research has reported on the potential benefits of philanthropy and highlighted its impact on organizational commitment, reports are lacking on how philanthropic activities can be implemented to actively influence organizational commitment. We address this gap through a longitudinal qualitative study in a Danish family-owned firm, where we model how initiation of and participation in philanthropic activities encourages organizational commitment through an organizational identification process. Theoretically, we contribute to the literature by providing an in-depth processual perspective on how engagement in philanthropic activities facilitates value alignment between employees and their organization, and therein fosters organizational commitment. Practically, the paper contributes by proposing a way that firms can actively influence organizational commitment through introducing philanthropy.
    OriginalsprogEngelsk
    Publikationsdato2015
    StatusUdgivet - 2015
    BegivenhedThe Academy of Management Annual Meeting 2015: Opening Governance - Vancouver, Canada
    Varighed: 7 aug. 201511 aug. 2015
    Konferencens nummer: 75
    http://aom.org/annualmeeting/

    Konference

    KonferenceThe Academy of Management Annual Meeting 2015
    Nummer75
    LandCanada
    ByVancouver
    Periode07/08/201511/08/2015
    Internetadresse

    Bibliografisk note

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    Emneord

    • Corporate philanthropy
    • Corporate social responsibility
    • Organizational commitment

    Citationsformater

    Jørgensen, F., & Sluhan, A. (2015). Doing Good: Building Organizational Commitment Through Philanthropy. Paper præsenteret på The Academy of Management Annual Meeting 2015, Vancouver, Canada.