Doing Diversity: Text–Audience Agency and Rhetorical Alternatives

Sine Nørholm Just, Tanja Juul Christiansen

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    Questions of agency in text–audience relations are less studied than other aspects of rhetorical agency. We suggest conceptualizing and analyzing the relationship between texts and audiences from the perspective of performativity, as it has been developed by Judith Butler. Thus, we argue that texts invite audiences to take up subject positions, understood as combinations of identity and agency. Danish diversity management rhetoric functions as an illustrative example; in analyzing this type of rhetoric we show how subjects are called into restrained positions of similarity/difference and thereby demonstrate the explanatory potential of the performative framework. Subsequently, we discuss how the concept of personae may provide a basis for alternatives to the restrictive positioning that currently dominates diversity management rhetoric.
    OriginalsprogEngelsk
    TidsskriftCommunication Theory
    Vol/bind22
    Udgave nummer3
    Sider (fra-til)319–337
    Antal sider19
    ISSN1050-3293
    DOI
    StatusUdgivet - 2012

    Citer dette

    Just, Sine Nørholm ; Christiansen, Tanja Juul. / Doing Diversity : Text–Audience Agency and Rhetorical Alternatives. I: Communication Theory. 2012 ; Bind 22, Nr. 3. s. 319–337.
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    Doing Diversity : Text–Audience Agency and Rhetorical Alternatives. / Just, Sine Nørholm; Christiansen, Tanja Juul.

    I: Communication Theory, Bind 22, Nr. 3, 2012, s. 319–337.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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