Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?

Alexander Josiassen, Ingo O. Karpen, A. George Assaf

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2012
Antal sider	5
Status	Udgivet - 2012
Begivenhed	2012 Global Marketing Conference at Seoul: Globalization and Marketing Performance - COEX, Seoul, Sydkorea Varighed: 19 jul. 2012 → 22 jul. 2012 http://www.kamsconference.org/2012/index.html

Konference	2012 Global Marketing Conference at Seoul
Lokation	COEX
Land/Område	Sydkorea
By	Seoul
Periode	19/07/2012 → 22/07/2012
Internetadresse	http://www.kamsconference.org/2012/index.html

Handle.net

@conference{cbc2cc35b46f4c538e4cce32b7d98bcc,

title = "Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?",

author = "Alexander Josiassen and Karpen, {Ingo O.} and Assaf, {A. George}",

year = "2012",

language = "English",

note = "2012 Global Marketing Conference at Seoul ; Conference date: 19-07-2012 Through 22-07-2012",

url = "http://www.kamsconference.org/2012/index.html",

}