Does Private Versus Public Consumption Moderate the Product-Country Image Purchase Intentions Relationship?

Alexander Josiassen, Ingo O. Karpen, A. George Assaf

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2012
Antal sider5
StatusUdgivet - 2012
Begivenhed2012 Global Marketing Conference at Seoul: Globalization and Marketing Performance - COEX, Seoul, Sydkorea
Varighed: 19 jul. 201222 jul. 2012
http://www.kamsconference.org/2012/index.html

Konference

Konference2012 Global Marketing Conference at Seoul
LokationCOEX
LandSydkorea
BySeoul
Periode19/07/201222/07/2012
Internetadresse

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