Does National Culture Affect AI Adoption?: Empirical Analysis of the 5th Global NPD Best Practice Survey

Tomoko Kawakami; Mette Præst Knudsen; Max von Zedtwitz

Does National Culture Affect AI Adoption? Empirical Analysis of the 5th Global NPD Best Practice Survey

Tomoko Kawakami, Mette Præst Knudsen, Max von Zedtwitz

Institut for International Økonomi, Politik og Business

Publikation: Konferencebidrag › Paper › Forskning › peer review

Abstract

This study investigates how national culture affects the adoption of artificial intelligence (AI) in new product development. Using the data from 651 companies collected in the 2021 Global PDMA Best Practice survey, we tested two major cultural models: 1) Hofstede and 2) World Values Survey. Our analysis shows that individualism, power distance and self-expression have positive impacts on AI usage and its success. However, we have also found that AI adoption does not directly assure NPD success. Lastly but not least importantly, cultural factors do not affect NPD directly, contrary to the propositions of existing literature.

Originalsprog	Engelsk
Publikationsdato	2023
Antal sider	9
Status	Udgivet - 2023
Begivenhed	The 30th Innovation and Product Development Management Conference. IPDMC 2023 - Lecco, Italien Varighed: 7 jun. 2023 → 9 jun. 2023 Konferencens nummer: 30 https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1640

Konference

Konference	The 30th Innovation and Product Development Management Conference. IPDMC 2023
Nummer	30
Land/Område	Italien
By	Lecco
Periode	07/06/2023 → 09/06/2023
Internetadresse	https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1640

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Citationsformater

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abstract = "This study investigates how national culture affects the adoption of artificial intelligence (AI) in new product development. Using the data from 651 companies collected in the 2021 Global PDMA Best Practice survey, we tested two major cultural models: 1) Hofstede and 2) World Values Survey. Our analysis shows that individualism, power distance and self-expression have positive impacts on AI usage and its success. However, we have also found that AI adoption does not directly assure NPD success. Lastly but not least importantly, cultural factors do not affect NPD directly, contrary to the propositions of existing literature. ",

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T1 - Does National Culture Affect AI Adoption?

T2 - The 30th Innovation and Product Development Management Conference. IPDMC 2023

AU - Kawakami, Tomoko

AU - Præst Knudsen, Mette

AU - von Zedtwitz, Max

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Y1 - 2023

N2 - This study investigates how national culture affects the adoption of artificial intelligence (AI) in new product development. Using the data from 651 companies collected in the 2021 Global PDMA Best Practice survey, we tested two major cultural models: 1) Hofstede and 2) World Values Survey. Our analysis shows that individualism, power distance and self-expression have positive impacts on AI usage and its success. However, we have also found that AI adoption does not directly assure NPD success. Lastly but not least importantly, cultural factors do not affect NPD directly, contrary to the propositions of existing literature.

AB - This study investigates how national culture affects the adoption of artificial intelligence (AI) in new product development. Using the data from 651 companies collected in the 2021 Global PDMA Best Practice survey, we tested two major cultural models: 1) Hofstede and 2) World Values Survey. Our analysis shows that individualism, power distance and self-expression have positive impacts on AI usage and its success. However, we have also found that AI adoption does not directly assure NPD success. Lastly but not least importantly, cultural factors do not affect NPD directly, contrary to the propositions of existing literature.

M3 - Paper

Y2 - 7 June 2023 through 9 June 2023

ER -