Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry

Bent Petersen, Pham Thi Song Hanh

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

    OriginalsprogEngelsk
    TitelInternationalization of Emerging Economies and Firms
    RedaktørerMarin Marinov, Svetla Marinova
    Antal sider17
    Udgivelses stedBasingstoke
    ForlagPalgrave Macmillan
    Publikationsdato2012
    Sider224-240
    Kapitel10
    ISBN (Trykt)9780230348332 , 9781137007438
    ISBN (Elektronisk)9780230363663 , 0230363660
    DOI
    StatusUdgivet - 2012

    Citationsformater

    Petersen, B., & Hanh, P. T. S. (2012). Does Export Marketing Engagement by Manufacturers Pay Off? Evidence from the Vietnamese Wood Furniture Industry. I M. Marinov, & S. Marinova (red.), Internationalization of Emerging Economies and Firms (s. 224-240). Palgrave Macmillan. https://doi.org/10.1057/9780230363663