Do You Get Better User Experiences when You Customize Your Smartphone?: An Experiment with Objects and Behavior-based Beliefs and Attitudes

    Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

    Resumé

    A system can be customized by is owner. The fundamental premise behind designing for customization is that it improves the user experience (UX) of the system. In this study, we contend that the effects of customization on UX of a smartphone can be theoretically modelled as users’ beliefs about the system object (customization) that influence their attitudes towards the system object (perceived system usability), which in turn shapes their beliefs (flow) and attitudes (engagement) towards using the system. We tested this proposition via an experimental study with 50 college students as participants. Each participant was asked to perform customization tasks on a smartphone, and then instructed to complete a comparison task aimed at contrasting customized user interface with a standard one. Our manipulation checks confirmed that the customization task, in particular, the customization of the layout was more pronounced for participants. Analytical results from the comparison reveal that customization positively influence users’ evaluation of three key constructs of UX: perceived system usability, flow and engagement, and that the feeling of engagement is mediated through perceived system usability and flow. We conclude with a discussion of the impact of customization on UX, and whether the distinction between object- and behaviour-based beliefs and attitudes is helpful.
    A system can be customized by is owner. The fundamental premise behind designing for customization is that it improves the user experience (UX) of the system. In this study, we contend that the effects of customization on UX of a smartphone can be theoretically modelled as users’ beliefs about the system object (customization) that influence their attitudes towards the system object (perceived system usability), which in turn shapes their beliefs (flow) and attitudes (engagement) towards using the system. We tested this proposition via an experimental study with 50 college students as participants. Each participant was asked to perform customization tasks on a smartphone, and then instructed to complete a comparison task aimed at contrasting customized user interface with a standard one. Our manipulation checks confirmed that the customization task, in particular, the customization of the layout was more pronounced for participants. Analytical results from the comparison reveal that customization positively influence users’ evaluation of three key constructs of UX: perceived system usability, flow and engagement, and that the feeling of engagement is mediated through perceived system usability and flow. We conclude with a discussion of the impact of customization on UX, and whether the distinction between object- and behaviour-based beliefs and attitudes is helpful.
    SprogEngelsk
    TitelECIS 2016 Proceedings
    RedaktørerMeltem Özturan, Matti Rossi, Daniel Veit
    Antal sider14
    Udgivelses stedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Dato2016
    Artikelnummer113
    StatusUdgivet - 2016
    BegivenhedThe 24th European Conference on Information Systems (ECIS) 2016 - Boğaziçi University, Istanbul, Tyrkiet
    Varighed: 12 jun. 201615 jun. 2016
    Konferencens nummer: 24
    http://www.ecis2016.eu/en/

    Konference

    KonferenceThe 24th European Conference on Information Systems (ECIS) 2016
    Nummer24
    LokationBoğaziçi University
    LandTyrkiet
    ByIstanbul
    Periode12/06/201615/06/2016
    Internetadresse
    NavnProceedings of the European Conference on Information Systems

    Emneord

    • User Experience
    • Perceived System Usability
    • Flow
    • Engagement
    • Layout Customization
    • Functional Customization
    • Smartphone

    Citer dette

    Wang, Y., Tan, C-W., & Clemmensen, T. (2016). Do You Get Better User Experiences when You Customize Your Smartphone? An Experiment with Objects and Behavior-based Beliefs and Attitudes. I M. Özturan, M. Rossi, & D. Veit (red.), ECIS 2016 Proceedings [113] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
    Wang, Ying ; Tan, Chee-Wee ; Clemmensen, Torkil. / Do You Get Better User Experiences when You Customize Your Smartphone? An Experiment with Objects and Behavior-based Beliefs and Attitudes. ECIS 2016 Proceedings. red. / Meltem Özturan ; Matti Rossi ; Daniel Veit. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2016. (Proceedings of the European Conference on Information Systems).
    @inproceedings{363e74a2935d4e56a77a7b95dba7239f,
    title = "Do You Get Better User Experiences when You Customize Your Smartphone?: An Experiment with Objects and Behavior-based Beliefs and Attitudes",
    abstract = "A system can be customized by is owner. The fundamental premise behind designing for customization is that it improves the user experience (UX) of the system. In this study, we contend that the effects of customization on UX of a smartphone can be theoretically modelled as users’ beliefs about the system object (customization) that influence their attitudes towards the system object (perceived system usability), which in turn shapes their beliefs (flow) and attitudes (engagement) towards using the system. We tested this proposition via an experimental study with 50 college students as participants. Each participant was asked to perform customization tasks on a smartphone, and then instructed to complete a comparison task aimed at contrasting customized user interface with a standard one. Our manipulation checks confirmed that the customization task, in particular, the customization of the layout was more pronounced for participants. Analytical results from the comparison reveal that customization positively influence users’ evaluation of three key constructs of UX: perceived system usability, flow and engagement, and that the feeling of engagement is mediated through perceived system usability and flow. We conclude with a discussion of the impact of customization on UX, and whether the distinction between object- and behaviour-based beliefs and attitudes is helpful.",
    keywords = "User Experience, Perceived System Usability, Flow, Engagement, Layout Customization, Functional Customization, Smartphone, User Experience, Perceived System Usability, Flow, Engagement, Layout Customization, Functional Customization, Smartphone",
    author = "Ying Wang and Chee-Wee Tan and Torkil Clemmensen",
    year = "2016",
    language = "English",
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    Wang, Y, Tan, C-W & Clemmensen, T 2016, Do You Get Better User Experiences when You Customize Your Smartphone? An Experiment with Objects and Behavior-based Beliefs and Attitudes. i M Özturan, M Rossi & D Veit (red), ECIS 2016 Proceedings., 113, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, The 24th European Conference on Information Systems (ECIS) 2016, Istanbul, Tyrkiet, 12/06/2016.

    Do You Get Better User Experiences when You Customize Your Smartphone? An Experiment with Objects and Behavior-based Beliefs and Attitudes. / Wang, Ying; Tan, Chee-Wee; Clemmensen, Torkil.

    ECIS 2016 Proceedings. red. / Meltem Özturan; Matti Rossi; Daniel Veit. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2016. 113.

    Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

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    AB - A system can be customized by is owner. The fundamental premise behind designing for customization is that it improves the user experience (UX) of the system. In this study, we contend that the effects of customization on UX of a smartphone can be theoretically modelled as users’ beliefs about the system object (customization) that influence their attitudes towards the system object (perceived system usability), which in turn shapes their beliefs (flow) and attitudes (engagement) towards using the system. We tested this proposition via an experimental study with 50 college students as participants. Each participant was asked to perform customization tasks on a smartphone, and then instructed to complete a comparison task aimed at contrasting customized user interface with a standard one. Our manipulation checks confirmed that the customization task, in particular, the customization of the layout was more pronounced for participants. Analytical results from the comparison reveal that customization positively influence users’ evaluation of three key constructs of UX: perceived system usability, flow and engagement, and that the feeling of engagement is mediated through perceived system usability and flow. We conclude with a discussion of the impact of customization on UX, and whether the distinction between object- and behaviour-based beliefs and attitudes is helpful.

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    Wang Y, Tan C-W, Clemmensen T. Do You Get Better User Experiences when You Customize Your Smartphone? An Experiment with Objects and Behavior-based Beliefs and Attitudes. I Özturan M, Rossi M, Veit D, red., ECIS 2016 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2016. 113. (Proceedings of the European Conference on Information Systems).