Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedThe 33rd EMAC Annual Conference 2004: Worldwide Marketing - University of Murcia, Murcia, Spanien
Varighed: 18 maj 200421 maj 2004
Konferencens nummer: 33

Konference

KonferenceThe 33rd EMAC Annual Conference 2004
Nummer33
LokationUniversity of Murcia
LandSpanien
ByMurcia
Periode18/05/200421/05/2004

Bibliografisk note

Opstilling: 659.18 jon
Løbe nr.: 0410074

Emneord

  • Brand equity
  • Branding

Citationsformater