Do we need a broader definition of brand equity?: Developing a stakeholder conceptualisation of brand equity

Do we need a broader definition of brand equity? Developing a stakeholder conceptualisation of brand equity

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2004
Status	Udgivet - 2004
Begivenhed	The 33rd EMAC Annual Conference 2004: Worldwide Marketing - University of Murcia, Murcia, Spanien Varighed: 18 maj 2004 → 21 maj 2004 Konferencens nummer: 33

Konference	The 33rd EMAC Annual Conference 2004
Nummer	33
Lokation	University of Murcia
Land/Område	Spanien
By	Murcia
Periode	18/05/2004 → 21/05/2004

Opstilling: 659.18 jon
Løbe nr.: 0410074

@conference{00b38a408eb611dba124000ea68e967b,

title = "Do we need a broader definition of brand equity?: Developing a stakeholder conceptualisation of brand equity",

keywords = "Brand equity, Branding",

author = "Richard Jones",

note = "Opstilling: 659.18 jon L{\o}be nr.: 0410074; The 33rd EMAC Annual Conference 2004 ; Conference date: 18-05-2004 Through 21-05-2004",

year = "2004",

language = "English",

}