Do They Think what We Want Them to Think?: Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll; Sylvia von Wallpach

Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll
, Sylvia von Wallpach

Universität Innsbruck

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2008
Status	Udgivet - 2008
Udgivet eksternt	Ja
Begivenhed	The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 - Goizueta Business School, Emory University, Atlanta, USA Varighed: 11 sep. 2008 → 14 sep. 2008 Konferencens nummer: 4

Konference

Konference	The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008
Nummer	4
Lokation	Goizueta Business School, Emory University
Land/Område	USA
By	Atlanta
Periode	11/09/2008 → 14/09/2008

Handle.net

Persistent link

Citationsformater

@conference{b5fd53c4089f4a8fa68c9e8ddeb64ca9,

title = "Do They Think what We Want Them to Think?: Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders",

author = "Oliver Koll and \{von Wallpach\}, Sylvia",

year = "2008",

language = "English",

note = "The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 ; Conference date: 11-09-2008 Through 14-09-2008",

}

Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders. / Koll, Oliver; von Wallpach, Sylvia.
2008. Abstract fra The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008, Atlanta, USA.

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

TY - ABST

T1 - Do They Think what We Want Them to Think?

T2 - The 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 4

PY - 2008

Y1 - 2008

M3 - Conference abstract for conference

Y2 - 11 September 2008 through 14 September 2008

ER -