Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Oliver Koll, Sylvia von Wallpach

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
Udgivet eksterntJa
BegivenhedThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008 - Goizueta Business School, Emory University, Atlanta, USA
Varighed: 11 sep. 200814 sep. 2008
Konferencens nummer: 4

Konference

KonferenceThe 4th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2008
Nummer4
LokationGoizueta Business School, Emory University
LandUSA
ByAtlanta
Periode11/09/200814/09/2008

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