Do not Miss the Boat to Outside-in Open Innovation: Enable Your Employees

Stefan Markovic*, Mehdi Bagherzadeh, Anna Dubiel, Jim Cheng, Wim Vanhaverbeke

*Corresponding author af dette arbejde

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Abstrakt

In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the “softer” ones. Thus, this study aims to empirically examine three “softer” drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside-in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners.
OriginalsprogEngelsk
TidsskriftIndustrial Marketing Management
Vol/bind91
Sider (fra-til)152-161
Antal sider10
ISSN0019-8501
DOI
StatusUdgivet - nov. 2020

Emneord

  • Open innovation
  • Entrepreneurial culture
  • Employee enablement
  • External knowledge
  • Organizational support

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