Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets

Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Udgivelsesdato: Mar

Originalsprog	Engelsk
Tidsskrift	International Journal of Industrial Organization
Vol/bind	27
Udgave nummer	2
Sider (fra-til)	292-301
Antal sider	10
ISSN	0167-7187
DOI	https://doi.org/10.1016/j.ijindorg.2008.09.003
Status	Udgivet - 2008

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title = "Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets",

abstract = "Udgivelsesdato: Mar",

author = "Ulrich Kaiser",

year = "2008",

doi = "10.1016/j.ijindorg.2008.09.003",

language = "English",

volume = "27",

pages = "292--301",

journal = "International Journal of Industrial Organization",

issn = "0167-7187",

publisher = "Elsevier",

number = "2",

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TY - JOUR

T1 - Do Media Consumers Really Dislike Advertising?

T2 - An Empirical Assessment of the Role of Advertising in Print Media Markets

AU - Kaiser, Ulrich

PY - 2008

Y1 - 2008

N2 - Udgivelsesdato: Mar

AB - Udgivelsesdato: Mar

U2 - 10.1016/j.ijindorg.2008.09.003

DO - 10.1016/j.ijindorg.2008.09.003

M3 - Journal article

SN - 0167-7187

VL - 27

SP - 292

EP - 301

JO - International Journal of Industrial Organization

JF - International Journal of Industrial Organization

IS - 2

ER -