Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Resumé

    Udgivelsesdato: Mar
    Udgivelsesdato: Mar
    SprogEngelsk
    TidsskriftInternational Journal of Industrial Organization
    Vol/bind27
    Udgave nummer2
    Sider292-301
    Antal sider10
    ISSN0167-7187
    DOI
    StatusUdgivet - 2008

    Citer dette

    @article{25c9bc1080d911de8153000ea68e967b,
    title = "Do Media Consumers Really Dislike Advertising?: An Empirical Assessment of the Role of Advertising in Print Media Markets",
    abstract = "Udgivelsesdato: Mar",
    author = "Ulrich Kaiser",
    year = "2008",
    doi = "10.1016/j.ijindorg.2008.09.003",
    language = "English",
    volume = "27",
    pages = "292--301",
    journal = "International Journal of Industrial Organization",
    issn = "0167-7187",
    publisher = "Elsevier",
    number = "2",

    }

    Do Media Consumers Really Dislike Advertising? An Empirical Assessment of the Role of Advertising in Print Media Markets. / Kaiser, Ulrich.

    I: International Journal of Industrial Organization, Bind 27, Nr. 2, 2008, s. 292-301.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - Do Media Consumers Really Dislike Advertising?

    T2 - International Journal of Industrial Organization

    AU - Kaiser,Ulrich

    PY - 2008

    Y1 - 2008

    N2 - Udgivelsesdato: Mar

    AB - Udgivelsesdato: Mar

    U2 - 10.1016/j.ijindorg.2008.09.003

    DO - 10.1016/j.ijindorg.2008.09.003

    M3 - Journal article

    VL - 27

    SP - 292

    EP - 301

    JO - International Journal of Industrial Organization

    JF - International Journal of Industrial Organization

    SN - 0167-7187

    IS - 2

    ER -