Do Financial Restrictions Deteriorate or Improve Self-Control? Moderating Effect of the Duration of Financial Restrictions on Saving, Indulgence, and Rational Behavior

Gülen Sarial Abi, Aulona Ulqinaku

Publikation: KonferencebidragPaperForskningpeer review

Abstract

Do financial restrictions deteriorate or improve self-control? In a series of studies that include two different archival datasets from Italy and Germany, laboratory experiments and a field study, we demonstrate that the duration of financial restrictions influences saving, indulgence, and rational behavior. Although previous research might suggest that those who have financial restrictions are worse in self-control than those who do not have financial restrictions, we demonstrate that within consumers who experience financial restrictions, duration of experiencing financial restrictions positively influences self-control. We further demonstrate that the results are not explained by adaptation or sensitization but are explained by the experiential knowledge that one gains as the duration of the financial restrictions increases. We discuss the theoretical contributions and managerial implications of our research.
OriginalsprogEngelsk
Publikationsdato2019
StatusUdgivet - 2019
Udgivet eksterntJa
BegivenhedThe 48th Annual Conference of the European Marketing Academy. EMAC 2019 - University of Hamburg, Hamburg, Tyskland
Varighed: 29 maj 201931 maj 2019
Konferencens nummer: 48
https://www.emac-2019.org/

Konference

KonferenceThe 48th Annual Conference of the European Marketing Academy. EMAC 2019
Nummer48
LokationUniversity of Hamburg
Land/OmrådeTyskland
ByHamburg
Periode29/05/201931/05/2019
Internetadresse

Emneord

  • Financial
  • Restrtictions
  • Self-control

Citationsformater