Do Consumers Pay More Using Debit Cards than Cash? An Experiment

Emma Runnemark, Jonas Hedman, Xiao Xiao

    Publikation: Working paperForskning

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    Abstrakt

    We conduct an incentivized experiment to test whether the willingness to pay is
    higher for debit cards compared to cash for three consumer products. Our
    findings support this conjecture also after controlling for cash availability,
    spending type, price familiarity and consumption habits of the products. The
    evidence thus suggests that different representations of money matters for
    consumer behavior.
    OriginalsprogEngelsk
    Udgivelses stedLund
    UdgiverLund University
    Antal sider9
    StatusUdgivet - 2014
    NavnWorking paper. Department of Economics, Lund University
    Nummer21
    Vol/bind2014

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    Emneord

    • Payment methods
    • Debit cards
    • Cash
    • Willingness-to-pay

    Citationsformater

    Runnemark, E., Hedman, J., & Xiao, X. (2014). Do Consumers Pay More Using Debit Cards than Cash? An Experiment. Lund: Lund University. Working paper. Department of Economics, Lund University, Nr. 21, Bind. 2014