Distinguishing between Feelings and Emotions in Understanding Communication Effects

Flemming Hansen, Lars Bech Christensen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelMarketing Communications and Consumer Behavior 2003 proceedings. The La Londe Seminar 30th International Research Seminar in Marketing. La Londe des Maures - France - June 11-13, 2003
RedaktørerLaurent Gilles, Dwight Merunka, Judy Zaichkowsky
Publikationsdato2003
Sider201-228
StatusUdgivet - 2003
BegivenhedThe La Londe Seminar 30th International Research Seminar in Marketing - La Londe, Frankrig
Varighed: 11 jun. 200313 jun. 2003

Konference

KonferenceThe La Londe Seminar 30th International Research Seminar in Marketing
Land/OmrådeFrankrig
ByLa Londe
Periode11/06/200313/06/2003

Bibliografisk note

Opstilling: 658.812 han
Løbe nr.: 031626

Emneord

  • Kommunikationsteori
  • Markedskommunikation

Citationsformater