Disentangling Affect and Memory in Consumer Choice

Martin Reimann; Judith Zaichkowsky; Antoine Bechara

Disentangling Affect and Memory in Consumer Choice

Martin Reimann
, Judith Zaichkowsky
, Antoine Bechara

Institut for Afsætningsøkonomi

University of Southern California, Los Angeles

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times
Redaktører	Charles H. Noble, Stephanie M. Noble
Udgivelsessted	Chicago, IL
Forlag	American Marketing Association
Publikationsdato	2011
Sider	149
ISBN (Trykt)	9781618396525
Status	Udgivet - 2011

Navn	AMA Educators Proceedings
Vol/bind	22
ISSN	0888-1839

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Reimann, M., Zaichkowsky, J., & Bechara, A. (2011). Disentangling Affect and Memory in Consumer Choice. I C. H. Noble, & S. M. Noble (red.), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times (s. 149). American Marketing Association. http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=77463934&site=ehost-live&scope=site

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language = "English",

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Reimann, M, Zaichkowsky, J & Bechara, A 2011, Disentangling Affect and Memory in Consumer Choice. i CH Noble & SM Noble (red), AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. American Marketing Association, Chicago, IL, AMA Educators Proceedings, bind 22, s. 149. <http://esc-web.lib.cbs.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=77463934&site=ehost-live&scope=site>

Disentangling Affect and Memory in Consumer Choice. / Reimann, Martin; Zaichkowsky, Judith; Bechara, Antoine.
AMA Summer Educators' Conference Proceedings : Delivering Value in Turbulent Times. red. / Charles H. Noble; Stephanie M. Noble. Chicago, IL: American Marketing Association, 2011. s. 149 (AMA Educators Proceedings, Bind 22).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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T1 - Disentangling Affect and Memory in Consumer Choice

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Bechara, Antoine

PY - 2011

Y1 - 2011

M3 - Conference abstract in proceedings

SN - 9781618396525

T3 - AMA Educators Proceedings

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BT - AMA Summer Educators' Conference Proceedings

A2 - Noble, Charles H.

A2 - Noble, Stephanie M.

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