Digital Tourism Communication and Democracy

Ana Maria Munar, Richard Ek

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


Political philosophy is applied to analyze the democratic potential of tourism social media. This study shows that while these media have deliberative potential, they also reflect the post-political and post-democratic condition in tourism digital communication. This analysis is illustrated through the discussion of three metaphors: the menu, the stranger, and the tourist-light. The menu represents the increased invasion of lifeworlds by the commercialization and corporate regulation of the tourism social Web. The stranger symbolizes the weak accountability of online communities. The tourist-light embodies the relevance of hedonism in virtual worlds. Social media contributes to digital narcissism and support consumer centricity. Digital communication produces a sanitized version of tourism and entails a subtle constraint of political citizenship.
Tidsskrift Tourism Culture & Communication
StatusUdgivet - 30 aug. 2021

Bibliografisk note

Epub ahead of print. Published online: 30. august 2021.


  • Social media
  • Cyberactivism
  • Political philosophy