Digital Platforms in Health Care: Practices of Strategic Platform Leadership in a Regulated Environment

Daniel Fürstenau, Carolin Auschra, Martin Gersch, Stefan Klein

Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskning

Abstrakt

Platforms lend new impetus to the digital transformation of the health care market as an example for a strongly regulated industry. We aim to analyze this trend with its specific health care-related characteristics. Two fledgling platforms, one in the U.S. and one in Germany, are analyzed as instances of the evolution of digital platforms in health care. We do a cross-country, qualitative case comparison. We use the platform leadership model by Gawer and Cusumano (2014) to reconstruct strategic choices and reflect on the scaling of the platforms as an indication of successful management and increasing impact on the health care industry. We find distinct strategic responses to the regulatory environments and national health care regimes.
OriginalsprogEngelsk
Artikelnummer179
TidsskriftAcademy of Management Global Proceedings
Vol/bind2018
ISSN2638-4892
StatusUdgivet - 2018
Udgivet eksterntJa
BegivenhedAcademy of Management Specialized Conference on Big Data and Managing in a Digital Economy - University of Surrey, Surrey
Varighed: 18 apr. 201820 apr. 2018
https://www.eiseverywhere.com/ehome/index.php?eventid=245645&

Konference

KonferenceAcademy of Management Specialized Conference on Big Data and Managing in a Digital Economy
LokationUniversity of Surrey
BySurrey
Periode18/04/201820/04/2018
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