Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits

Clemens Wenzel-Ruelberg, Abayomi Baiyere, Patrick Lohmann

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Abstrakt

Interactions of banks with their customers are increasingly shifting to web and mobile channels. Being at risk of losing the role of the customer agent to FinTechs and digital challenger banks, incumbent banks are seeking ways to exploit technologies such as mobile phones as channels to generate insights and to sell products that their customers need. For many banks the potential of mobile banking to individualize products and personalize services from information collected by the mobile device’ sensory components are largely untapped. In this paper, we draw on design science research in exploiting spatio-temporal information to build an algorithmic model to target customers with credit offers. While past research aimed to solve similar problems mainly through customer segmentation, our approach demonstrates the benefits of having a transparent and interpretable decision model for each individual customer. Our artifact enables the development of digital products and services, without large-scale, often unavailable data.
OriginalsprogEngelsk
TitelProceedings of the 53rd Hawaii International Conference on System Sciences
Antal sider10
Udgivelses stedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2020
Sider1113-1122
ISBN (Trykt)9780998133133
DOI
StatusUdgivet - 2020
BegivenhedThe 53rd Hawaii International Conference on System Sciences. HICSS 2020 - Grand Wailea, Maui, USA
Varighed: 7 jan. 202010 jan. 2020
Konferencens nummer: 53
https://scholarspace.manoa.hawaii.edu/handle/10125/63576

Konference

KonferenceThe 53rd Hawaii International Conference on System Sciences. HICSS 2020
Nummer53
LokationGrand Wailea
LandUSA
ByMaui
Periode07/01/202010/01/2020
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Citationsformater

Wenzel-Ruelberg, C., Baiyere, A., & Lohmann, P. (2020). Digital Mobile Services for Consumer Banking: Conceptualization and Implementation of Location-based Consumer Credits. I Proceedings of the 53rd Hawaii International Conference on System Sciences (s. 1113-1122). Honolulu: Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/http://hdl.handle.net/10125/63878