Differing Interpretations of Key Management Terms: Old Versus New Poland

This two-stage research project applies associative group analysis to highlight the
changing mindsets of workforce entrants in Poland following the country's economic reforms and the dismantling of the Communist system from 1989-1997. By systematically examining free associations to key management terms, the research reveals that the prevailing work ethic and concerns of young business-minded Poles have dramatically changed. These people now have a richer understanding of and appreciation for key market concepts, and they recognize the critical need for personal development for effective performance in the workplace. Their associations in some ways resemble those of their American counterparts, but in significant ways they remain distinctive.