Different Strategy Playbooks for Digital Platform Complementors

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

To survive, major and minor digital platform complementors need different strategy playbooks, which comprise synergistic combinations of the three complementor strategies described in this article. Following these playbooks enables executives to develop and provide a thriving complement product on digital platforms.
OriginalsprogEngelsk
Artikelnummer4
TidsskriftMIS Quarterly
Vol/bind21
Udgave nummer1
Sider (fra-til)1-15
Antal sider15
ISSN0276-7783
DOI
StatusUdgivet - mar. 2022

Citationsformater