@inproceedings{21249490c02511db9769000ea68e967b,
title = "Development and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication",
keywords = "VIRKSOMHEDENS KOMMUNIKATION, Virksomhedens omd{\o}mme, Virksomhedens image, Testning, corporate design, pre-testing",
author = "Tore Kristensen and Gorm Gabrielsen and Flemming Hansen",
note = "Opstilling: 441 kri L{\o}be nr.: 997215; Development and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication ; Conference date: 30-06-2010",
year = "1999",
language = "English",
series = "Working Paper",
publisher = "Copenhagen Business School, CBS",
pages = "12",
booktitle = "Proceedings of the 4th International Conference in Corporate & Marketing Communication 7-8 April 1999",
}