Development and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelProceedings of the 4th International Conference in Corporate & Marketing Communication 7-8 April 1999
Publikationsdato1999
Sider12
StatusUdgivet - 1999
BegivenhedDevelopment and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication -
Varighed: 30 jun. 2010 → …

Konference

KonferenceDevelopment and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication
Periode30/06/2010 → …
NavnWorking Paper

Bibliografisk note

Opstilling: 441 kri
Løbe nr.: 997215

Emneord

  • VIRKSOMHEDENS KOMMUNIKATION
  • Virksomhedens omdømme
  • Virksomhedens image
  • Testning
  • corporate design
  • pre-testing

Citationsformater

Kristensen, T., Gabrielsen, G., & Hansen, F. (1999). Development and impirical application of a tool for testing, diagnosing and providing a creative input to corporate communication. I Proceedings of the 4th International Conference in Corporate & Marketing Communication 7-8 April 1999 (s. 12). Working Paper